Email & SMS Marketing Specialist (Retention + Creative)

Remote (US) | Portfolio Required | $65K - $75K ABOUT PASHIONAt Pashion, we're on a mission to ban the backup shoe and kick the outdated "beauty is pain" mindset to the curb.We invented fully convertible heels that transform into comfortable flats in seconds, giving women the freedom to look good AND feel good, without compromise. Our patented tech also allows customers to swap heels to create customized looks.

Tldr

We're reinventing what footwear can be.We're a profitable, growth startup with an innovative product, an empowerment-focused brand, and a passionate community. Our growth has been fueled by organic virality & customers who genuinely love what we've created.Now, we're looking for a creative, data-driven, and highly hands-on Email & SMS Marketing Specialist to help us take our retention marketing to the next level.THE OPPORTUNITYWe're looking for someone who can own our email & SMS channels from concept to conversion.This is a unique hybrid role combining retention strategy, graphic design, campaign execution & performance optimization.You'll be the person who can look at our upcoming product launches and promotions, develop an engaging email/SMS strategy, design beautiful on-brand creative, build & schedule campaigns in Klaviyo, and analyze the results to make the next campaign even better.We don't want someone who just designs emails or just manages marketing automation. We're looking for someone who loves both the creative and analytical sides of marketing and gets excited about owning the entire process.You'll report directly to our Marketing Director and work closely with our small, collaborative team.

You'll have meaningful creative freedom, direct ownership of a major revenue-driving channel, and the opportunity to make a measurable impact on a growing consumer brand.This role is perfect for someone who:Loves making beautiful, high-converting emails and SMS campaigns.Is equally comfortable in Canva/Figma/Adobe and Klaviyo.Gets excited about increasing revenue, improving retention, & testing new ideas.Enjoys working independently & taking projects from idea to execution.Thrives in a fast-paced startup where creativity, resourcefulness, & results matter more than red tape.WHAT YOU'LL OWN1. Email & SMS Campaign Strategy + ExecutionOwn the end-to-end execution of Pashion's email and SMS marketing, from strategic planning and creative concepting to design, copywriting, building, QA, scheduling, and performance analysis.Develop and manage the email/SMS campaign calendar in alignment with product launches, promotions, seasonal moments, and broader marketing initiatives.Create compelling, conversion-focused campaigns that balance brand storytelling, customer engagement, and revenue generation.Independently manage campaign execution in Klaviyo, including audience selection, segmentation, testing, and scheduling.Ensure every send is accurate, beautifully designed, mobile-optimized, and consistent with Pashion's brand voice.2. Graphic Design + Creative DevelopmentPersonally design all email campaign creative, including layouts, graphics, product storytelling, promotional assets, and visual content.Translate brand guidelines and existing creative assets into polished, engaging, conversion-focused email designs.Write and refine compelling email and SMS copy, subject lines, preview text, and calls to action.Continuously improve our email design system, templates, and creative approach.Experiment with new creative formats, messaging angles, and merchandising strategies to improve engagement and conversion.3.

Lifecycle Marketing + AutomationOwn and optimize our Klaviyo automated flows, including welcome, abandoned cart, browse abandonment, post-purchase, winback, and other customer lifecycle journeys.Identify opportunities to build new flows and improve existing ones to drive incremental revenue and customer lifetime value.Develop strategic customer segments based on purchase history, engagement, product preferences, and life