Social Media Specialist

Job Title: Social Media SpecialistLocation: Phoenix, AZEmployment Type: Full timeReports To: Brand Marketing ManagerTravel: 15%

Work Schedule

Mon-Fri 8am-5pmCompensation & BenefitsPay Range: $54,600-$68,200k per yearIncentive

Pay

Quarterly performance bonusBenefits

Summary

Medical, Dental, Vision, 401(k) profit sharing, Vacation, Holidays, Floating Holidays, Company-paid LTD and life insurance, and Sick leavePOSITION SUMMARYThe Social Media Specialist owns organic social for Main Event, FoodStory Brands’ protein bar brand, and helps define how the brand looks, sounds, and shows up in people’s feeds. Working closely with the Brand Marketing Manager, the role turns brand strategy into social-first content. It owns the monthly content calendar, the content mix, the asset library, and monthly performance reporting; captures and edits photo and short-form video; designs social-first graphics; and engages the community in real time in the brand’s voice.The role uses independent judgment to decide which timely cultural moments to act on, recommends content and platform strategy based on performance data, and brings new ideas to the table rather than only executing them.ESSENTIAL DUTIES AND RESPONSIBILITIESThe following duties are essential to successful performance in this position.

Other duties may be assigned.Content Strategy and PlanningOwn the monthly content calendar, built with the Brand Marketing Manager and planned up to one month in advanceSet the content mix across brand pillars, campaigns, and timely cultural moments, and decide which moments the brand acts onMonitor platform trends, emerging formats, and cultural conversations, and recommend relevant opportunities for Main EventOwn the scheduling and publishing workflow across Main Event’s social channels, and publish approved contentContent Creation and ProductionHelp define and maintain the brand’s social-first visual style across photo, short-form video, and graphicsOwn the content library: maintain a running inventory of brand assets and identify gapsDevelop shot lists based on upcoming content needs, campaigns, and social trendsCapture and direct high-quality photo and video content optimized for social, including real-time content at brand events, partnerships, and activationsPlan and run content shoots, both on-site and off-siteCreate and edit short-form video (Reels, TikToks) using platform trends, sounds, hooks, and social-first storytellingDesign social-first graphics using Canva and/or Adobe Creative SuiteWrite platform-appropriate captions and select tags, hashtags, and keywords to maximize organic visibilityRoute social copy that includes product, nutrition, or health claims through the brand’s claims review and approval process before publishingCommunity ManagementHelp set the tone and response standards for comments, DMs, and brand mentionsEngage with the community in real time on the brand’s behalf, responding to comments, DMs, and mentions within the brand voice and response standardsLead real-time community management around product launches, partnerships, events, and other key brand momentsBuild a habit of proactive engagement with relevant creators, athletes, brands, consumers, and conversationsCreate a feedback loop that brings notable consumer feedback, recurring questions, and emerging conversations back to the Brand Marketing ManagerSupport influencer and partnership efforts as needed, including PR packagesPerformance Reporting and OptimizationOwn monthly organic social reporting, covering impressions, engagement, follower growth, and other relevant platform metricsAnalyze performance to identify top-performing content, trends, and recurring themes, and turn the findings into recommendations for future planningPartner with the Brand Marketing Manager on an ongoing test-and-learn approach for content formats, creative approaches, posting strategies, and platform tacticsMaintain confidentiality and use discretion when working with unreleased produc